Solutions for Consumers
As a breeding company, we’re always looking for unique traits that make vegetables tastier, more attractive, and easier to enjoy. But our ambition goes further. Through strong brands and inspiring concepts, we aim to make vegetables the natural, convenient choice – wherever and whenever people eat. By supporting our partners in bringing healthy, appealing vegetable solutions to market we are committed to putting veggies first.
Consumers Brands
Branding plays a crucial role in our mission to stimulate vegetable consumption. We collaborate with our partners to brand and market our most special/unique vegetable concepts, aiming to build awareness, educate, promote, and inspire consumers to buy and enjoy these tasty veggies!
Sweet Palermo®
The sweet, pointed pepper, that has it all – standing out in sweetness, versatility, and health benefits.
Salanova®
Our lettuce type designed for convenience and efficiency: one-cut, ready-to-eat baby sized-leaves.
Tatayoyo®
Explore the unknown with the bursting flavours of our ready to eat snack-sized pepper.
SN!BS™
Healthy snack vegetables that inspires growers and retailers to innovate within this category.
MyCubies®
Sometimes the best flavours come in the smallest bites. Meet MyCubies®, our baby-size snack cucumbers, perfect for fresh, fun snacking!
Crunshella™
Strong crunch. Multiple uses. Rijk Zwaan’s snack lettuce with naturally spoon-shaped leaves and the strength to support both hot and cold toppings.
Veggies First
Making veggies the easy choice
At Rijk Zwaan we believe that vegetables should be celebrated and reimagined as the foundation of everyday eating. That’s why we created Veggies First, a global movement to reshape food culture by placing veggies at the forefront of our minds, meals, and menus.Inspirational Concepts
Versatility - Fruits and vegetables come in many different shapes, colours, and have various textures and flavours. As a result, there are various ways to prepare and consume them. These concepts contribute to the inspiration on how to pack, position, and promote them.
Tropical
Discover our seedless watermelon varieties with different flesh and skin colours.
Crunchy Lettuce
The best of Iceberg and Cos, combined into a single lettuce type. Meets the ever-innovating industry.
Candy Ball
Meet Candy Ball; our mini-sized watermelon varieties (1-2kg) where convenience is key.
Crystal lettuce
An open iceberg, known for its sweet crispiness, high leaf count, and robust characteristic
Wokcue™
Meet Wokcue™, Rijk Zwaan’s stir-fry cucumber variety. The innovative cucumber that opens new opportunities for growers and consumers alike.
Salatrio
The attractive living lettuce bouquet with multiple different lettuce varieties combined.
Pallada
Meet Pallada, our Italian round aubergine
Galuna™
Melons in the Galuna™ line have a very good taste and an excellent shelf life.
Tailored Solutions
Consumers primarily choose vegetables based on their appearance, making a clear and attractive presentation crucial. Our commitment to high-quality standards sets us apart. Additionally, we provide unique characteristics, such as tomatoes with an intensely red colour on the inside or lettuce that stays fresh after cutting.