Red, yellow, orange and chocolate… Dutch grower Marcel van Kester cultivates the whole range of colours of Sweet Palermo, the surprisingly sweet pointed pepper. “Not just the red variant, but all the colours excel in terms of taste. That remains the brand’s key strength,” he says. Even more retailers are planning to introduce mixed-colour packs in addition to the red Sweet Palermo, and the Norwegian supplier BAMA is one company supporting this move. Marcel will talk about how this trend is helping his company to move ‘freshly forward’, as expressed in Rijk Zwaan’s theme for Fruit Logistica in Berlin.

The four colours of Rijk Zwaan’s Sweet Palermo sweet peppers have made their way to China thanks to Dole. As one of the world’s largest food companies, it combined promotional activities in Olé supermarkets with online content on TikTok to inspire Chinese consumers to taste them for themselves. Vivian Wang, Director of marketing Dole China: “Colourful vegetables are rich in nutritional value and attract consumers’ attention.” Rijk Zwaan is showcasing Sweet Palermo at Asia Fruit Logistica in Bangkok from 2-4 November.

Chain partners have reacted enthusiastically to the new Sweet Palermo colours. Orange and chocolate-coloured variants are now available in addition to red and yellow ones within Rijk Zwaan’s brand of sweet pointed peppers. “We plan to introduce the trio of red, orange and yellow across the whole of Europe,” says Jesús Villegas from Unica Fresh.