SN!BS healthy snacks that boost your day
Introducing SN!BS by Rijk Zwaan – a diverse range of healthy snack vegetables, ideal for on-the-go, sharing, or entertaining. As an integral umbrella brand, SN!BS inspires global growers, dealers, and retailers to innovate within this category and beyond.
Range of snack vegetables
SN!BS is a range of small, healthy snack vegetables that you can eat on the go, share with friends or serve to guests. Rijk Zwaan offers a very varied assortment including not only the familiar snack vegetables such as tomato, cucumber, pepper and carrot, but also more unusual ones such as radish, celery, melon, snack lettuce, kohlrabi and cauliflower. SN!BS makes it possible to promote a broad spectrum of snack vegetables.
Rijk Zwaan believes that SN!BS can help to achieve several objectives. As an integral umbrella brand, it can inspire dealers and retailers worldwide to develop a new snack range, while it can also be used for other markets to further extend the current assortment. In parallel, it can help consumers to make healthier and above all tastier food choices.
Consumer trends
An ever-growing number of consumers want to eat more healthily. They are increasingly looking for tasty and convenient snack options to eat on the go, at work, after exercising or at parties. These developments inspired Rijk Zwaan to develop a brand especially for the expanding snack range.
Turnkey inspiration
Snack vegetables are by no means a new phenomenon in a large number of markets, where the segment has been growing successfully for many years. Thanks to Rijk Zwaan’s impressive range of snack vegetables and its source of market intelligence and consumer insights, the company can create a well-balanced offering with extra breadth or depth as required.
Flexible exploration
Many retailers in emerging markets are seeking a total solution for the snack category. In that case, those retailers can embrace SN!BS as a consumer brand. Thanks to its flexibility and modularity, the brand makes it easy for growers to take the first steps to explore new markets, plus it enables retailers to work in partnership with their growers to develop an appropriate product/market fit.
Packaging solutions
To ensure that SNIBS products always look their best, Rijk Zwaan offers ready-made packaging solutions too. Whether customers choose the full-service option in which the packaging materials themselves are supplied by Rijk Zwaan or they prefer to develop their own packaging locally aided by Rijk Zwaan’s marketing support and brand management advice, optimal on-shelf appeal of the snack vegetables is guaranteed.
Stronger together
Thanks to the company’s wide range of vegetable seeds, its worldwide network of customers and fresh chain partners, and its tradition of sharing knowledge and best practices within the chain, many more new innovations are still possible together with Rijk Zwaan. Whether the focus lies on a premium positioning, sustainability or the cost price, Rijk Zwaan’s tailor-made solutions and marketing support mean that there are countless opportunities to both broaden and deepen the snack vegetable segment.
Customers are drawn to the gorgeous colours of these snacking tomatoes
“Beautiful colours attract consumers, and great taste keeps them coming back for more,” comments Fons Aldenzee, Chief Growing Officer at Windset Farms®. “We grow our tomatoes, peppers, cucumbers, lettuce, strawberries and specialty items to the highest standards of sustainability and food safety -naturally grown, delicious, and nutrient-rich year-round”, he says. News about SN!BS
“Rijk Zwaan feels like a close friend”
Contributing to a healthy lifestyle is a key driver of the ambitious Indian nursery, Nutrifresh. One way they achieve this is by cultivating SN!BS snack vegetables. “Children love the colours and shapes, while retailers are always keen on new products. Rijk Zwaan is my trusted partner for new varieties, high-quality seeds, agronomic help, and marketing connections. The company feels like a close friend,” co-founder and CEO Sanket Mehta says. He is looking forward to visiting the Rijk Zwaan stand again at this year’s Asia Fruit Logistica in Hong Kong.
My dream is to see SN!BS in every corner of India
Rijk Zwaan’s colourful range of snack vegetables made its debut on the Indian market just last year. Today, SN!BS are already sold through six grocery retail chains in India and demand is outstripping supply. Vinod Kumar M., Head of Sourcing Fruit & Vegetables at online grocery retailer Bigbasket, comments: “These beautiful-looking snack items increase our offering to our consumers.” Rijk Zwaan will be presenting these bright, healthy and inspiring eye-catchers at Asia Fruit Logistica.
Colours of SN!BS inspire consumers to share food experiences
Khoo Peng Keat, Director of Food Forest Farm, loves everything that Rijk Zwaan’s snack brand SN!BS represents: the concept, the range, the colours and the diversity. It’s a good fit with the Malaysian family-owned company, which is focused on sustainable production methods and grows flavoursome, distinctive, top-quality produce. SN!BS is part of Rijk Zwaan’s Colourful Life palette.