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News
The development of shelf diversity
This is the last part of our series in which we celebrate nearly a century of cucumber activity. If you did not yet have the chance to read the first and/or second article, then read more about the evolution of production methods, or the increasing diversity in cucumber breeding. In today’s article, we hear from Heleen van Rijn – Wassenaar (Specialist Marketing Pepper, Cucumber & (water)Melon) about the development of shelf diversity and her perspectives on the future of the cucumber category. Join us as we delve into this timeline!
Supermarkets boosted organic vegetable sales
In the 30 years that Rijk Zwaan has been offering organic vegetable varieties, the most notable change has been the scaling up of the sector. “As demand from supermarkets has increased, organic farmers have grown too – both in Europe and worldwide,” say Crop Specialists Daan Heidema and Maarten van Geest. During this anniversary year for Rijk Zwaan, they reflect on the evolution of the organic sector and discuss their expectations of the future.
Rijk Zwaan opens new trial station in Vietnam’s Lam Dong region
Rijk Zwaan continues to expand its presence in Vietnam, where it has been active for nearly 15 years, including with its own subsidiary since 2017. The company’s recently opened a newly built trial station, located in the key horticultural hub of Lam Dong. This station will accelerate the development of vegetable varieties for the specific needs of Southeast Asian growers and the region’s fresh produce market. The official opening took place during Rijk Zwaan’s Centenary Celebrations.