Tatayoyo, a tropical adventure

Meet Tatayoyo, our award-winning, big ready to eat, snack-size pepper, bursting with flavours. Get surprised and explore the unknown.

All about our Tatayoyo® brand

Everything about Tatayoyo®

When breeders at Rijk Zwaan discovered a ‘wild’ pepper bursting with flavour, they immediately felt this was the opportunity to create something really different. The breeders set to work to breed the genetics into a commercial variety which not only had a distinctive taste, but also an attractive colour and recognisable shape. After several years of crossing varieties, the first commercial pepper was created: Mitayo. Further research into this variety has confirmed that the breeders’ gut feeling was right; consumers love the taste, and so do chefs.

Bursting flavours

The mix of flavours experienced when eating the unique Tatayoyo pepper is more akin to the fruity notes that characterise wild peppers. The stronger taste, more intense sweetness and greater presence of the aromas – many of which are typically found in fresh herbs, tropical fruits and even fine wines – ensure that Tatayoyo creates a truly new experience in the pepper category. It is delicious when eaten raw, like a fruit, and the flavours become even more refined when Tatayoyo is cooked as an ingredient in hot dishes. The pleasant aftertaste helps to prolong the sense of tropical adventures.

Ready to eat

Besides the burst of flavours, another thing that sets the Tatayoyo sweet pepper apart from other peppers is its convenient size, which fits perfectly into lunch boxes. This enables Tatayoyo to be positioned as a ready-to-eat concept that can be consumed on the go – just like an apple – or served as a healthy in-between snack. One Tatayoyo a day is enough to provide the recommended daily amount of vitamin C. As an added bonus, Tatayoyo peppers have virtually no seeds, resulting in an even more pleasant snacking experience.

Explore the unknown

Tatayoyo’s unique taste profile is almost certain to surprise consumers as they have probably never before experienced such flavours when eating a pepper. In a recent taste test, 89% of consumers liked the Tatayoyo when cooked, asking the same question for blocky only 50% liked the taste. Chefs also have a clear preference for Tatayoyo, as demonstrated by it receiving three stars from the International Taste Quality Institute (ITQI). The exceptionally sweet and intense taste can be explained by the high brix of around 10 and the aromatic profile; 19 of Tatayoyo’s volatiles different from those in existing peppers. Thanks to this, and as confirmed by consumer research and the ITQI, Tatayoyo offers a whole new experience in the pepper category. Are you ready to explore the unknown?

Tatayoyo partners

The first variety in the Tatayoyo range is Mitayo RZ. This variety is grown by a selected group of growers in different countries for our retail and trading partners. Only first quality product is offered under the Tatayoyo brand ensuring consumers will always experience the outstanding bursting flavours.

Tatayoyo wins 3 stars taste Award

Tatayoyo’s bursting flavour Recognized by
ITQI Award

Tatayoyo has once again earned three stars from the International Taste Quality Institute (ITQI) jury, composed of over 20 top chefs. This recognition highlights Tatayoyo’s exceptional flavour and convenient size, making it ideal for on-the-go snacking or a healthy snack between meals.
Tatayoyo wins fruit logistica

Bursting flavours results in an
award winning product

Tatayoyo, in its young existence, has shone in two contests. In 2021, the International Taste Quality Institute (ITQI) evaluated it, with chefs clearly favoring Tatayoyo, earning it the maximum three stars. One ITQI panel member praised its 'delicious taste with the perfect blend of sweetness and flavour.' Fast forward to 2023, and Tatayoyo clinched the Fruit Logistica Innovation Award, outshining over 80 other innovations.

Get inspired on our
consumer platform

To support our partners with the introduction of Tatayoyo in the shelf and make consumers understand the difference between a normal pepper and this ready to eat pepper with bursting flavours, we create a marketing toolbox with packaging, campaigns and a consumer website. In this way we challenge the consumer to explore the unknown.

Snack pepper Tatayoyo

More information on Tatayoyo

Want to know more about our award winning pepper varieties?

For more information about our pepper varieties:
For more information about our pepper varieties:
Heleen van Rijn-Wassenaar
Specialist Marketing Pepper & Cucumber
Do you want to know more about our Rijk Zwaan peppers?
Do you want to know more about our Rijk Zwaan peppers?
Celine Firet
Specialist Marketing Pepper & Cucumber