Rijk Zwaan is a vegetable breeding company. We develop new vegetable varieties and sell the seeds produced from them all over the world. We tap into the rich diversity nature offers us, and combine it with our extensive market knowledge and state-of-the-art techniques.

Developing new varieties

At Rijk Zwaan, we develop varieties with improved benefits, or ‘traits’, for the entire fresh produce chain. We do so by continuously developing new crossings and selecting the best offspring from them. High-tech research ensures that we work in an increasingly targeted and efficient manner.

High-quality seeds

Vegetable seeds are a natural product. They must be produced under the ideal conditions and undergo extensive quality checks. We work in accordance with strict standards and careful plans to ensure that we can supply the required seeds on time. 

Analysing data, regions and harvesting periods

Analysing data, regions and harvesting periods

The story of Ron

Ron van Ruijven is Production Specialist for Lettuce and Endive. Together with his colleagues from the Logistics and Quality departments, he is responsible for ensuring that high-quality seeds are available for supply to our customers all over the world. Seeds are natural products, which makes seed production a challenging process.

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Supplying the market together

Our involvement does not end when we sell our seeds. We help our customers to get the best out of our varieties and we maintain close contact with the entire fresh produce chain, working together to provide consumers with tasty and healthy vegetables.

Technology in horticulture

innovative solutions in our business processes

The new technologies used in the development, production and sale of seeds are revolutionary. Through the use of various technologies, such as AI, Robotics, Big Data, IoT and Machine Vision, we contribute to innovative solutions in our business processes. This way, we are able to make fresh and healthy vegetables available to our consumers worldwide in sustainable ways.

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Technology in horticulture