The world population is increasing rapidly, which is also notable in the Middle East and North Africa, regions visited by Gert-Jan Krook, Area Manager at Rijk Zwaan, on a regular basis. As a result, the demand for fresh vegetables in densely populated cities like Cairo, Bagdad, Riyad and Dubai goes up as well. In the meantime, fresh water is increasingly scarce. How to grow more vegetables while using less water?