XX | Media | Hero | VI24 | Code of Conduct

Code of conduct

In the Code of Conduct we described what is important to us and what we can expect from each other. How we deal and interact with the people around us and the planet we're living on.

As a fruit and vegetable breeding company, we play an important role in the world’s food supply. Every day, hundreds of millions of people eat vegetables that have been grown from the seeds we supply. This places a great responsibility on our shoulders, and inspires us to keep doing what we do best: developing innovative vegetable varieties with added value for growers, chain partners and consumers.

Company culture

We do this in harmony with our corporate culture. In 1990, we laid the foundations in what we call the triptych, the full text of which you can read in the Code of Conduct. The keywords are honesty, respect and motivation. Building on this foundation, we want to do the right thing by each other, for and with the people we deal with, and for the world in which we live. These principles apply worldwide.

Doing business with respect

Our actions will be guided by this Code of Conduct as we continue to build upon the triptych. But the Code of Conduct is not a blueprint or action plan that can be applied directly to every situation. Every context is unique, so we must act with integrity and care in every situation, always respectful of our impact on others. This is at the deepest core of our motto: Sharing a healthy future.

For more information, please contact:
For more information, please contact:
Vera Hoondert
Communication & Public Affairs