Consumers are looking for a pepper that tastes great, is easy to prepare in lots of different ways and has a reliable and recognisable quality. At Rijk Zwaan we have developed Sweet Palermo®, our brand for pointed peppers that stand out thanks to more flavour, versatility and convenience.
Sweet Palermo is a sweet pointed pepper. It is easily recognisable thanks to the brand name and its striking, twisted appearance. The Sweet Palermo pepper sets itself apart thanks to:
- A thin skin
- Fewer seeds inside
- Excellent shelf life
- A rich, sweet flavour
- Suitability for many different uses, both warm and cold
With Sweet Palermo, quality and availability are guaranteed. To help you gain maximum benefit from this product, we provide various supporting services:
- Collaboration within a Sweet Palermo Growers Group.
- Promotional material and packaging concepts.
- Consumer website providing inspiration and tips for how to use Sweet Palermo: www.sweetpalermo.com
Sweet Palermo is available in ever-more countries, so it can be produced all year round. A yellow version is already available and an orange version will be launched in the near future. For all colours, the focus is on the same three aspects: flavour – versatility – convenience.