SN!BS™ snack vegetables
Rijk Zwaan believes that SN!BS can help to achieve several objectives. As an integral umbrella brand, it can inspire dealers and retailers worldwide to develop a new snack range, while it can also be used for other markets to further extend the current assortment. In parallel, it can help consumers to make healthier and above all tastier food choices.
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An ever-growing number of consumers want to eat more healthily. They are increasingly looking for tasty and convenient snack options to eat on the go, at work, after exercising or at parties. These developments inspired Rijk Zwaan to develop a brand especially for the expanding snack range.
SN!BS is a range of small, healthy snack vegetables that you can eat on the go, share with friends or serve to guests. Rijk Zwaan offers a very varied assortment including not only the familiar snack vegetables such as tomato, cucumber, pepper and carrot, but also more unusual ones such as radish, celery, melon, snack lettuce, kohlrabi and cauliflower. SN!BS makes it possible to promote a broad spectrum of snack vegetables.
Snack vegetables are by no means a new phenomenon in a large number of markets, where the segment has been growing successfully for many years. Thanks to Rijk Zwaan’s impressive range of snack vegetables and its source of market intelligence and consumer insights, the company can create a well-balanced offering with extra breadth or depth as required.
Many retailers in emerging markets are seeking a total solution for the snack category. In that case, those retailers can embrace SN!BS as a consumer brand. Thanks to its flexibility and modularity, the brand makes it easy for growers to take the first steps to explore new markets, plus it enables retailers to work in partnership with their growers to develop an appropriate product/market fit.
To ensure that SNIBS products always look their best, Rijk Zwaan offers ready-made packaging solutions too. Whether customers choose the full-service option in which the packaging materials themselves are supplied by Rijk Zwaan or they prefer to develop their own packaging locally aided by Rijk Zwaan’s marketing support and brand management advice, optimal on-shelf appeal of the snack vegetables is guaranteed.
Thanks to the company’s wide range of vegetable seeds, its worldwide network of customers and fresh chain partners, and its tradition of sharing knowledge and best practices within the chain, many more new innovations are still possible together with Rijk Zwaan. Whether the focus lies on a premium positioning, sustainability or the cost price, Rijk Zwaan’s tailor-made solutions and marketing support mean that there are countless opportunities to both broaden and deepen the snack vegetable segment.