World wide assortment of Sweet Pepper

Rijk Zwaan’s breeding programmes are tailored to diverse cultivation methods and market segments, ensuring we offer the right seeds and varieties for each region. We develop seeds and varieties that help growers overcome their toughest challenges by introducing new resistances and traits for reliable performance, even under changing conditions and pest threats. For specialty growers, we prioritise flavour with two flagship lines: Sweet Palermo® and Tatayoyo®, delivering outstanding taste alongside strong agronomic performance.

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All about
Sweet Pepper

Discover an extensive range of sweet pepper varieties available worldwide. Learn about the unique characteristics of each category and find the right match for your market.

Our Sweet Pepper brands & labels

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Tatayoyo®

Explore the unknown with the bursting flavours of our ready to eat snack-sized pepper.

Sweet Palermo
Sweet Palermo®

The sweet, pointed pepper, that has it all – standing out in sweetness, versatility, and health benefits.

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Lt Defense™

Our Lt Defense sweet pepper varieties have intermediate resistance to Leveillula taurica (Lt) also known as powdery mildew.

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Looking for advice
in your country?

We have Rijk Zwaan locations in more than 30 countries worldwide. Our local representatives are happy to help you.

News

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News05-07-2026
Tatayoyo hits organic stores

Since early June, Tatayoyo has been available at Ekoplaza, a 100%-organic supermarket chain in the Netherlands. “This orange pepper is aromatic, slightly larger than a snack pepper and very versatile. It’s a great way to surprise our customers with something new. They also like the story behind it: broad, local collaboration,” says Loes Hageman, Fresh Produce Category Manager at organic wholesaler Udea.

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News26-01-2025
Tropical pepper Tatayoyo® conquers shelves: “Truly impressed by richer aroma”

“Tatayoyo® is not just a pepper; it’s a versatile innovative ingredient that can transform dishes,” says Andrea Alvarez from fresh produce company UNICA. Since last year, the award-winning pepper is also being sold at retailer LIDL. “We highly value the close cooperation with Rijk Zwaan and UNICA to bring this to our shelves,” says Boyd Muijs, Vice President of Fresh Purchasing International at LIDL. Innovation and collaboration are just two reasons why Andrea and Boyd are so enthusiastic about this groundbreaking new concept.

Tatayoyo Wins Best Product Award in Romania
News22-11-2024
Tatayoyo Wins Best Product Award in Romania

During the Modern Buyer RO-Fruit and Vegetables show on the 21th of November Tatayoyo once again secured an award, this time the notable Best Product Award. This achievement follows its earlier triumph at the Fruit Logistica Innovation Award in 2023 and its maximum three stars rating at the International Taste Quality Institute Award (ITQI) in both participating years 2021 and 2024, further cementing Tatayoyo's reputation for excellence.

For more information, please contact:
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For more information, please contact:
Paula van Velden
Marketing Specialist Pepper & Tomato