Empowering South Korea’s next generation in high-tech horticulture
The Young Entrepreneurs Amplifying Horticulture (YEAH) programme officially launches today, introducing a fresh initiative aimed at inspiring Korean students and young professionals to explore career opportunities in one of the world’s most innovative green sectors: horticulture.
Rijk Zwaan achieves stable growth
Rijk Zwaan grew its revenue by 7.5% in the 2025/2026 financial year, taking the net annual total to €735 million. The growth occurred across virtually all of the fruit and vegetable breeding company’s active regions and crops.
New e-learning organic vegetable production in Africa
Organic production is gaining ground worldwide - not only as a market trend but as a conscious choice for healthier crops, resilient soils and sustainable food systems. Through our Organic Production Course, African growers can access practical knowledge on key topics such as soil health and composting, pest and disease management and healthy seedling production.
Rijk Zwaan brings the melon and watermelon value chain together at Fruit Attraction
Consumer trends in fruit and vegetable consumption are evolving rapidly. Driven by demographic, climate and technological developments, consumer needs and preferences continue to change. For Rijk Zwaan, this was the reason to bring together partners from across the melon and watermelon value chain during Fruit Attraction in Madrid. The event focused on a central question: How can we increase the melon and watermelon consumption?
European Salad Summit: Working together for a resilient lettuce value chain
On 14 and 15 October 2026, Rijk Zwaan hosted the first European Salad Summit. This international event brought together open-field lettuce producers and a diverse group of experts, to discuss challenges and opportunities. The summit inspired the participants to share knowledge and work together to secure a strong lettuce value chain.
The right resistances add value for organic melon growers
In Europe, organic melons and watermelons are a niche market with plenty of potential. Rijk Zwaan offers organic growers robust, disease-resistant varieties across all segments. A new leaflet provides a complete overview of the company’s high-quality organic and non-chemically treated seeds. Crop Co-ordinator Bernardo Cuenca Bono highlights some of his favourites.
Growing success together: the MyCubies story
MyCubies: collaboration creates a consumer favourite in less than a decade.
Crunshella®: bringing new energy to the lettuce category
How do you bring true innovation to a mature lettuce category? Crunshella® is doing exactly that. Combining a naturally sweet taste, exceptional crunch and versatile spoon-shaped leaves, this unique mini lettuce is creating new opportunities for growers, retailers and foodservice professionals across Europe. Visit Rijk Zwaan at Fruit Attraction (Hall 9, Stand D23) and discover how Crunshella is bringing new energy to the lettuce category.
Growing better broccoli together
The future looks bright for broccoli cultivation and marketing, according to Carl Scholten, Crop Co-ordinator at Rijk Zwaan. He talks about advances in machine harvesting, how Pb Defense relieves growers of their clubroot headaches, and the new shapes and colours enlivening people’s plates. “By embracing developments together, we can take innovations further,” he says.