English

27 Jan 2022

Crunchy Lettuce: adding exciting new dimensions to the lettuce category

Food retailers and processing companies are continuously looking for innovation. In that context, Rijk Zwaan has combined the best of two globally popular lettuce types into one single exciting lettuce: Crunchy Lettuce. Mixing the sweet elongated leaves of cos with the crunch and juiciness of iceberg, all members of the Crunchy Lettuce family offer consumers a unique taste experience!

Growing lettuce category with the Crunchy Lettuce family

Crunchy Lettuce is a perfect example of how Rijk Zwaan is continuously looking to innovate the lettuce category. It offers retailers a ready-made ‘family’ of reliable and trusted products, since Crunchy Lettuce is available in several sizes: large, midi and mini. Moreover, Crunchy Lettuce is perfectly aligned with the growing consumer demand for less plastic packaging. The larger-sized Crunchy Lettuces can be displayed on retail shelves packaging-free, without compromising on the shelf life. This enables retailers to reduce their use of plastic packaging compared with regular cos lettuce types.

Speaking of innovating the category, the mini Crunchy Lettuces allow retailers to introduce a completely new and inspiring concept for consumers: ‘Snack Lettuce’, since the individual leaves can be filled and eaten as a healthy snack.

Crunchy Lettuce responds to the hydroponics trend

Since the snack-sized Crunchy Lettuce can be grown hydroponically, it also addresses the increasing demand for clean products on supermarket shelves. Although we have a very versatile range of appealing lettuce concepts that are suitable for hydroponic production (i.e. Salatrio, Butter and Batavia), up until now we lacked a lettuce type with a juicy and crunchy bite. Crunchy Lettuce has filled this gap. Thanks to this concept, we can now meet the rising demand from retailers for locally grown, clean and healthy lettuce all year round.

Contact

The Crunchy Lettuce family clearly offers retailers a great opportunity to innovate their lettuce category and add value for consumers. For more information, please visit our Crunchy Lettuce page or contact Bauke van Lenteren, Specialist Marketing Convenience and Leafies at Rijk Zwaan.