Stories - 31-08-2025

The Rijk Zwaan team is highly committed to our long-term goals

Happy Farm Produce has been working together with Rijk Zwaan since 2023. Sachin Chapke, director of this Indian producer of melons and watermelons, is very pleased with the care his company receives from the Rijk Zwaan team. “They are willing to collaborate closely for our mutual success.”

Great conversations

Sachin still remembers his first meeting with the Rijk Zwaan team in March 2023.“We had great conversations right from the beginning. They supported us both on and off the field. Their crop specialists helped us to grow robust melon and watermelon varieties that are unique in taste and aroma, like Inthanon RZ. And their value chain managers helped us to develop the sales market.”

Aligned with the ambitions

This broad support has evolved into a strong connection aligned with the ambitions of Happy Farm – a large-scale production company that offers consumers in Indian cities high-quality melons and watermelons through modern trade channels. “Our aim is to be the largest producer in our region throughout the year in both protected and open-field formats,” explains Sachin.

Robust open-field varieties

The Rijk Zwaan team supports Happy Farm in achieving its ambitions by addressing challenges such as changing weather conditions. “Thanks to Rijk Zwaan’s long and thorough R&D process, we’ve benefited from the robustness of their varieties in open-field crops. Moreover, Rijk Zwaan offers us technical support from both local and global teams, and gives us access to worldwide data on the varieties that we grow.”

The importance of customer service

Besides the robust varieties and technical support, Sachin highly appreciates Rijk Zwaan’s marketing and sales support. “At Rijk Zwaan, providing excellent customer service is more important than following hierarchy. This speeds up decision-making. In all our interactions, I experience their willingness to commit to our long-term goals.”

Asia Fruit Logistica is a ‘must’

Sachin is looking forward to seeing the Rijk Zwaan team again at Asia Fruit Logistica. “It is a great opportunity to interact and also to see their new offerings for our market. The event is a ‘must’ for any grower, seed company, trader and technology partner. It’s the place to meet and collaborate on tackling challenges and improving quality and yield for the fresh produce market.”

Care grows stronger connections

At Rijk Zwaan, we believe that true growth starts with care and collaboration. During Asia Fruit Logistica from 3-5 September, we will be connecting ideas, people and opportunities. We warmly invite you to join us and meet our team. See you in Hong Kong!