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Rijk Zwaan is gearing up for a busy schedule of interesting local and internationally oriented events in the month of June. In less than four weeks’ time, the vegetable breeding company will be presenting its promising new and colourful varieties at its own Hydroponics and Outdoor Demo. In parallel, Rijk Zwaan will be sharing its knowledge and services related to high-tech cultivation at GreenTech in Amsterdam. Simultaneously, the company will be welcoming visitors to heir Fruit Crop Pop-up demo.

Vegetable breeding company Rijk Zwaan has been active in cucumber since 1937 and partnerships have always been of paramount importance, ensuring continuous innovation and new cucumber varieties with the right resistances and agronomical traits. That is the key message in Rijk Zwaan’s first video in its ‘The future is sky’ series aimed at high-tech cucumber growers. Thanks to a mindset of shared entrepreneurship, Rijk Zwaan has succeeded in becoming a knowledge partner in all cucumber segments. Its portfolio includes more than 50 available varieties for the smaller high-wire segment alone.

Everyone craves colour in their life, and what could be more magnetising than a display of colourful fresh vegetables to capture people’s attention and draw consumers to the shelves? At Fruit Logistica from 5-7 April, vegetable breeding company Rijk Zwaan is presenting its palette of bright, healthy and inspiring vegetables to help retailers add more colour to the fresh produce category. Don’t miss it!

Today’s consumers are increasingly demanding sustainable options. For example, they expect retailers to minimise food waste by looking into alternatives to plastic packaging. This inspired Liquidseal and Rijk Zwaan to join forces to help the value chain solve this issue. Their partnership has resulted in the introduction of an edible coating on snack cucumbers. This innovative solution offers a great opportunity to meet consumer expectations by improving the sustainability of the fresh produce category.

The growing world population and the intensification of both agriculture and horticulture are inextricably linked, creating major challenges for growers. Not only do they need to manage the increasing demand for high-quality and sustainable produce, but they are also responsible for limiting the frequency and intensity of plant disease. With the Defense label, Rijk Zwaan offers growers worldwide a solution that combines healthy produce with peace of mind. This is yet another example of how Rijk Zwaan works with the industry to tackle challenges together, as partners.

Continually breeding healthy and strong vegetable varieties is Rijk Zwaan’s core business. Each year, the company reinvests a substantial part of its turnover into R&D in order to continuously develop new and improved varieties for its chain partners. Sweet Palermo sweet pointed pepper varieties are a good example of these development activities.

Food retailers and processing companies are continuously looking for innovation. In that context, Rijk Zwaan has combined the best of two globally popular lettuce types into one single exciting lettuce: Crunchy Lettuce. Mixing the sweet elongated leaves of cos with the crunch and juiciness of iceberg, all members of the Crunchy Lettuce family offer consumers a unique taste experience!

As in previous years, Rijk Zwaan’s Hydro Demo in Fijnaart is on the agenda again this year, running from 31 January to 11 February 2022. This demo will showcase the company’s wide choice of innovative and colourful lettuce varieties that have been specifically bred for hydroponic cultivation systems. From the eye-catching Salatrio and Salanova® Teenleaf concepts to crispy, juicy Crunchy Lettuce, the range caters to all tastes.

Colourful vegetables capture attention and pull people to the shelf. Vegetable breeding company Rijk Zwaan is highlighting its colourful palette of bright, healthy, and inspiring vegetables; encouraging retailers, traders and other chain partners to bring more colour to the fresh produce category. Connect with us during our international events this February. Join us in-person or online via live studio meetings to find out more.

Most European consumers would not dream of trying to cook cucumbers in a wok. Whereas cucumbers are widely stir-fried in Asia, in Western cuisine they are usually eaten raw. The difference lies in their texture; traditional cucumbers have a high moisture content, making them less suitable for use in stir-fry dishes. With Wokcue, Rijk Zwaan has now introduced a unique cucumber variety that is ideal for the wok, bringing a taste of modern Asian cuisine to the Western wold. As a brand-new product, it enables retailers to diversify and simultaneously set themselves apart with their cucumber category.