Together with our partners...
We want to actively contribute to the world's food supply and stimulate fruit and vegetable consumption by laying the foundations for healthy and appealing fruits and vegetables.
News
Yellow watermelon: a distinctive force in a growing market
Demand for watermelons is growing steadily, partly thanks to hot summers. The yellow varieties from Rijk Zwaan’s seedless Tropical® range help growers to capitalise on this growth and set themselves apart with an eye-catching product. And according to Vincent van Wolferen, Crop Co-ordinator for Melon & Watermelon, this is easier than they might expect
Delivering value across the fresh produce chain in Asia
From 2–4 September 2026, fruit and vegetable breeding company Rijk Zwaan will welcome growers, traders, retailers and foodservice partners to Asia Fruit Logistica in Hong Kong (Stand Hall 5, 05A02).
Yellow watermelon boosts the category
Thanks to hot summers, demand for watermelons is growing steadily. With the yellow varieties from Rijk Zwaan’s seedless Tropical® range, retailers can add a surprising twist to this category and drive further growth. “Consumers are enthusiastic about our yellow watermelon,” notes Marketing Specialist Heleen van Rijn-Wassenaar.