Together with our partners...
We want to actively contribute to the world's food supply and stimulate fruit and vegetable consumption by laying the foundations for healthy and appealing fruits and vegetables.
News
Delivering value across the fresh produce chain in Asia
From 2–4 September 2026, fruit and vegetable breeding company Rijk Zwaan will welcome growers, traders, retailers and foodservice partners to Asia Fruit Logistica in Hong Kong (Stand Hall 5, 05A02).
Highlights from the Global Melon & Watermelon Event 2026
Over two weeks, Rijk Zwaan’s CED La Palma demonstration centre in Cartagena (Spain) welcomed nearly 300 professionals from across the value chain to discover the latest melon and watermelon solutions and explore new opportunities to drive category growth.
Tatayoyo hits organic stores
Since early June, Tatayoyo has been available at Ekoplaza, a 100%-organic supermarket chain in the Netherlands. “This orange pepper is aromatic, slightly larger than a snack pepper and very versatile. It’s a great way to surprise our customers with something new. They also like the story behind it: broad, local collaboration,” says Loes Hageman, Fresh Produce Category Manager at organic wholesaler Udea.