Wealth of information for new entrants at GreenTech in Amsterdam

Rijk Zwaan offers solutions for investors in high-tech greenhouses

Janwillem Cirkel

The world of vegetable growing is changing rapidly. Across the globe, new investors are showing an interest in entering the horticultural sector. Rijk Zwaan offers these investors knowledge of local markets and high-tech production methods as well as an extensive choice of varieties and access to a network of suppliers. This year, the international vegetable breeding company is exhibiting at the GreenTech Amsterdam Live & Online event (20-22 October).

First point of contact for newcomers

Within Rijk Zwaan, Jan Willem Cirkel is the first point of contact for newcomers to horticulture. He has been Account Manager Horticultural Projects for over three years, and will be on hand to answer investors’ questions during GreenTech. “There is a strong demand for tasty vegetables that can be produced sustainably and in a ‘local for local’ approach, especially in emerging economies. This makes the horticultural sector an interesting business prospect for investors. But they often lack experience, so they are looking for partners with technical expertise and market insights,” he says.

Opportunities in the retail market

Rijk Zwaan can meet that need, explains Cirkel: “Over the past three years I’ve helped numerous partners to find their way in the horticultural sector, from countries including Russia, China, Uzbekistan, Kazakhstan and the Middle East. Our company has crop specialists and marketing specialists all over the world who can give companies tailor-made advice about production and also the market opportunities in the retail sector and fresh-produce processing industry. Besides that, Rijk Zwaan supplies first-class seeds. That’s why our digital stand at GreenTech is based around the theme of ‘Solutions for horticultural projects – top-quality seeds and high-level services’.”

High-tech production methods

GreenTech is the must-attend event for international investors who want to learn more about the horticultural sector. “We will be exhibiting alongside high-tech greenhouse suppliers, most of whom we collaborate closely with. High-tech greenhouses enable growers to successfully produce crops such as lettuce, tomatoes and bell peppers, even in challenging climates. We also offer an extensive range of lettuce varieties for hydroponic production – a water-based system that is clean and requires hardly any use of chemicals. We’re actively stimulating sustainable crop production methods.” That’s how we share a healthy future.


GreenTech Amsterdam Live & Online will be held from 20-22 October 2020. Investors are encouraged to visit Rijk Zwaan at the online platform to talk to Jan-Willem Cirkel (j.cirkel@rijkzwaan.nl) and other experts. For more information, see: https://www.rijkzwaan.com/greentech2020