Our seeds form the basis for healthy and appealing vegetables. The world population continues to grow and the demands on food are increasing. That’s why our crop specialists and marketing specialists are in close contact with the entire vegetable chain. We discuss market developments, consumer trends and demographic shifts to identify the right priorities for our breeding programmes. This enables us to launch varieties that offer solutions to various societal challenges.
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Taste and texture
Vegetables with an appealing – and sometimes surprising – flavour or texture spark people’s interest.
Efficiency and shelf life
Efficient production and processing of the crop improve the product’s profitability and shelf life.
Quality and consistency
An attractive product and consistently high quality boost sales.
Production and sustainability
Resistance to disease and high yields per square metre contribute to a successful harvest.
Convenience and versatility
Vegetables that are quick and easy to prepare or eat stimulate consumption.
Health and nutrition
Vegetables in general play a significant role in a healthy diet.