At this year’s Fruit Logistica (5-7 February 2020), vegetable breeding company Rijk Zwaan is presenting its new snack brand: SN!BS. “With the launch of SN!BS, we aim to inspire retailers and traders worldwide to drive further growth of the snack category and help consumers make healthy choices,” comments Jan Doldersum, Manager Chain & Retail. The launch of SN!BS is a good fit with ‘Stronger together’, which is Rijk Zwaan’s theme for Fruit Logistica 2020.