Rijk Zwaan focuses on innovating for sustainability at the Fruit Logistica
Rijk Zwaan shoulders its corporate social responsibility in terms of both production and consumption by continuously innovating its broad range of vegetables. In that context, the company’s stand at Fruit Logistica 2019 (Hall 1.2, D-04) is dedicated to the theme of ‘Innovating for sustainability’. The vegetable breeding company is presenting its latest contributions towards a sustainable and healthy future, including new snacks, new KnoxTM varieties, lettuce varieties for hydroponic production and many more innovations.
Snack Lettuce © wins Innovation and Entrepreneurship Award at Fruit Attraction
Snack Lettuce ©, an innovation in the lettuce category, has won the Accelera Fresh Produce Innovation and Entrepreneurship Award at the Fruit Attraction 2018. The fair was held from 23 to 25 October in Madrid.
‘Market for organic vegetables is nowhere near saturated’
Organic is still booming. In Europe and the USA, the market grew by 5-8% in 2017, and more and more organic vegetables are making their way onto supermarket shelves on the world’s other continents too. Around 40% of all Rijk Zwaan’s varieties are suitable for organic production. Some seeds are organically produced, and others are non-chemically treated (NCT).
Boosting categories at Fruit Attraction 2018
This week Rijk Zwaan is present at Fruit Attraction, stand 9D12, presenting new concepts and developments with a special attention for the applicability within the chain.
Rijk Zwaan continues to invest heavily in research and development
Although Rijk Zwaan closed its most recent financial year with a slight drop in revenue and profit, largely due to the strength of the euro, the company is continuously expanding its workforce and investing heavily in research and breeding of vegetables.
American research grant for resistance in lettuce
The research on mildew resistance in lettuce has received a considerable boost. On October 10, the American Foundation of Food and Agriculture Research (FFAR) awarded the first research grant to the Crops of the Future Collaborative. This involves an amount of 2.5 million US dollars (2.2 million euros) for the next five years. The award was received at the UC Davis Genome Center in California.
‘Kivu RZ just loves to produce big tomatoes’
It has been a wonderful year for Gordon Yakel, who is head grower at Delta View Farms in Delta, Canada. The family-owned company is growing 11 acres (3.6 hectares) of the beefsteak tomato Kivu RZ, a relatively new Rijk Zwaan variety. Yakel is very enthusiastic about the results. The yield is better, the tomatoes are bigger and mildew is no longer a problem.
One-bite is a healthy, convenient alternative when hunger pangs strike
Now available in a range of sizes and colours, the snack tomato has established itself as a healthy alternative for traditional snacks such as potato crisps and nuts. And it has now been joined by a fresh, crunchy mini cucumber that can be eaten whole. One-bite looks similar to a regular snack cucumber, but is even smaller at just six centimetres in length. This low-calorie, bite-sized snack is a perfect fit in Rijk Zwaan’s MyCubies® snack segment.
Why consumers worldwide are eating ever-more snack vegetables
The snack vegetable trend is here to stay in retail. Consumers all over the world are increasingly opting for tasty and healthy snack-sized tomatoes and cucumbers.
KnoxTM and KnoxTM Core Product of the Year at Polish Fresh Market
Knox™ and Knox™ Core have won an award during the Fresh Market 2018 in Warsaw, Poland. On 27 September, the prize for Product of the Year 2018 was awarded to Knox. An honorable prize for the innovation that Rijk Zwaan introduced in 2016, during the Fruit Logistica in Berlin.