News

Innovating the tomato category ‘The future of fresh tomatoes is here!’ is the theme of the online Global Tomato Congress on 16 March. Vegetable breeding company Rijk Zwaan will be sharing its vision on the future of the tomato category in two online sessions during the event. One session will analyse research into consumer preferences and tastes, and the other will show the effects of the pandemic on the German retail market. The congress is free to attend.

Rijk Zwaan recently held a series of online meetings with greenhouse cucumber growers/ marketing companies in North America. The aim was to discuss the seed companies’ latest research into consumers’ purchasing preferences as well as shelf life characteristics of cucumbers. Although the COVID-19 restrictions meant that it was not possible to meet in person, Rijk Zwaan was able to discuss valuable insights with its partners ‘virtually’ by hosting the meetings from its very own studio.

Nowadays, sustainability is increasingly incorporated into a company’s business operations. Consumers have high expectations in terms of organic produce, low pesticide levels and alternatives to plastic packaging. So how can vegetable breeding companies play a role in offering solutions for ever-more demanding consumers?

For the second year in a row, Spanish consumers have awarded Sweet Palermo, the extra quality pointed pepper of Rijk Zwaan, with the 'Taste of the Year' seal of approval. After putting forward only the red variety of Sweet Palermo as a contender for the award in 2020, for 2021 we submitted our entire range: the colours red, yellow and chocolate.

Responding to a changing market. The coronavirus outbreak appears to be reinforcing four key consumer trends in particular. At Asia Fruit Logistica ON 2020, Rijk Zwaan will be sharing details of solutions that respond to those trends. Together, we can inspire consumers in this changing market.

Vegetable breeding company Rijk Zwaan has achieved a net turnover of €477 million in the 2019/2020 financial year. This represents 8.5% growth on the previous year.

The PMA Fresh Summit is an annual highlight for the entire fresh supply chain in the US. The 2020 edition is being held from 13-15 October – in a virtual format this year, but just as exciting and innovative as ever. Vegetable breeding company Rijk Zwaan will be focusing on the overarching theme of ‘Inspiring Ingredients for Home Cooking’.

The coronavirus crisis has caused some permanent shifts in the sales channels for fruit and vegetables. Fresh produce growers and processing companies worldwide are looking for ways to adapt to these changes. They are also concerned about a looming recession. Those are the key findings from new research conducted by vegetable breeding company Rijk Zwaan based in De Lier, the Netherlands, among its chain partners and specialists.

The role of the vegetable industry in the world food supply is now more important than ever, as is the value of personal interaction. In order to support clients worldwide, the Rijk Zwaan Global Open Field e-vent is being organised in Fijnaart. This e-vent promises to be a unique mix of personal onsite and digital meetings and to ensure the personal contact Rijk Zwaan is known for, tailor made programs will be offered to clients.

In 2017 Rijk Zwaan introduced the first one-bite cucumber snack variety Quatrino RZ. Time to look back, and forward, with Rijk Zwaan and Mucci Farms, one of the first companies to adopt this little thumb size cucumber.