Breeding of organic varieties is driven by market needs
The organic vegetable market continues to show robust growth worldwide. Vegetable breeding company Rijk Zwaan is responding to that growth with new disease-resistant varieties that offer harvest reliability. Lettuce Breeder Johan Schut: “We listen closely to the entire fresh produce chain’s needs, and those needs are focused on what consumers of organic products want: high-quality, chemical-free vegetables that are also affordable.”
Cucumber growers in northern Europe are ready to face the future
On 10 October 2019, Rijk Zwaan organised a customer event especially for cucumber growers from northern Europe. As the name of the event suggests, ‘All about Cucumbers’ was designed to update cucumber growers on the latest developments in terms of cucumber breeding, production and market trends, and to help them capitalise on new opportunities.
Premiere Event of to show Rijk Zwaan’s highlights at Fruit Attraction 2019
On Wednesday, 9 October 2019, Rijk Zwaan held an interesting day to present an exclusive preview of the latest trends in the global market for healthy food, which is currently booming. The day, which highlighted various unique and innovative, health-related concepts, included a special contribution from Fernando Botella, CEO from Think&Action. Rijk Zwaan will be exhibiting at Fruit Attraction 2019-Ifema (Pavilion 9 Stand 9D12) later this month.
Rijk Zwaan expands organic range
Rijk Zwaan’s organic range covers the whole spectrum, from established favourites to interesting newcomers. The vegetable breeding company continues to invest heavily in the development of organic seeds in response to the ever-rising level of demand from growers, retailers and consumers.
Knox iceberg lettuce varieties open up new opportunities for foodservice
The foodservice sector continues to enjoy strong growth worldwide. New restaurants are opening all the time, offering an increasingly diverse choice of food. One thing that unites all foodservice businesses is their quest to find high-quality iceberg lettuce with a long shelf life that also retains its crunch in sandwiches and hamburgers.
Rijk Zwaan cooperates with organic partners to become stronger together
The demand for organic vegetables is still growing. The market has expanded in the last 18 years from $18 billion to over $100 billion last year (source: Ecovia Intelligence). Sales are increasing annually, mainly in Europe and North America. This poses an enormous challenge for the whole organic chain of growers, traders and retailers. Rijk Zwaan is responding to this challenge and is now starting to call on all its partners to cooperate and become stronger together.
Rijk Zwaan introduces Fusarium-resistant cucumber varieties
For years, there has been an urgent need from growers to cucumber varieties with Fusarium oxysporum resistance. Rijk Zwaan has become the first vegetable breeding company to introduce not one but two such varieties onto the commercial market. The newcomers Forami RZ and 24-272 RZ are both resistant to the fungal infection which is notably difficult to combat. The varieties are particularly suitable for growers in Spain, Greece and South Africa.
Levarht and Rijk Zwaan share ambition to optimise the Asian melon market
The international trade fair, Asia Fruit Logistica will be held in Hong Kong from 4-6 September. Both Rijk Zwaan and Levarht have been participating for many years, presenting their latest innovations. This year, both companies will present Asian Jewels: a range of melon varieties specifically developed for the Asian market. The product presentation is the latest step in the close collaboration between Levarht and Rijk Zwaan to achieve their joint ambition of creating perfect chain collaboration.
Rijk Zwaan to launch new tasty melons ‘Asian Jewels’ at Asia Fruit Logistica
‘Asian Jewels’ is a new range of tasty melons that Rijk Zwaan has specifically selected for the Asian market. The vegetable breeding company is launching the new high-quality melon types at Asia Fruit Logistica. Asian Jewels is not the only innovation Rijk Zwaan will be presenting at the event; a new snack brand for the growing market for healthy snacks will be introduced.
Inspiring foodservice partners in USA
On 26 and 27 July, Rijk Zwaan is present at PMA Foodservice in Monterey, California. This fair focuses on the food service and convenience market specifically and offers great possibilities for Rijk Zwaan to present varieties which are particularly suitable for this market.