23 Feb 2022

Rijk Zwaan presents a palette of colourful vegetables during Fruit Logistica 2022

Everyone craves colour in their life, and what could be more magnetising than a display of colourful fresh vegetables to capture people’s attention and draw consumers to the shelves? At Fruit Logistica from 5-7 April, vegetable breeding company Rijk Zwaan is presenting its palette of bright, healthy and inspiring vegetables to help retailers add more colour to the fresh produce category. Don’t miss it!

Colourful Products

Rijk Zwaan is an innovative partner for category growth for retailers, traders and other partners in the value chain. Whether you are interested in our surprising purple ‘Lavender’ cauliflowers, colourful snack vegetables, tomato medleys or the newest Salatrio ‘lettuce bouquet’ featuring an interesting mix of colours and leaf shapes, the company will be showcasing these and other colourful vegetables at Fruit Logistica in Berlin this April.

Colourful Partners

The spotlight will also be on collaboration between growers, retailers and other chain partners to ensure an attractive and consistently high-quality fruit and vegetable category. Rijk Zwaan’s ambition of achieving success together is underlined by its motto: ‘Sharing a healthy future’. Recent examples of collaboration include the company’s partnerships with Canadian growers Windset Farms and Whole Leaf, and with the Brazilian grower Família Iaronka.

Colourful Society and People

Rijk Zwaan cares about a sustainable world and the people in it. By breeding vegetables with a longer shelf life, the company helps to minimise food waste and enables its partners to reduce packaging where possible. Rijk Zwaan experts will be on hand during Fruit Logistica to explain more about this and other sustainable solutions.

Arrange a meeting at Fruit Logistica or at the Retail Center in Berlin

After the past two years, all members of the Rijk Zwaan team are looking forward to meeting customers and contacts in person once again during Fruit Logistica in Berlin and presenting the company’s palette of bright, healthy and inspiring vegetables. The stand is located in Hall 1.2, D-04.

As in previous years, visitors are also welcome at the Rijk Zwaan Retail Center in Berlin – a meeting place and research facility specially designed to inspire and present innovations for the fresh produce category. To arrange a personal appointment, go to www.rijkzwaan.com/retailcenter.

See you in Berlin?