From 6 to 8 October 2026, Rijk Zwaan will take part in the latest edition of Fruit Attraction, one of the leading international events for the fresh produce industry. Over the three days, we will welcome customers, partners and professionals from across the supply chain to Hall 9, Stand 9D23 at IFEMA Madrid.

Healthy roots are the foundation of a successful tomato crop. For many growers, using a rootstock has become standard practice to support plant vigour, crop resilience and stable production throughout the season.

Numerous different climate zones, seasonal temperature fluctuations and cold chain transport over very long distances – these are just some of the challenges faced by growers in a country as big as China. To maintain predictable supply capacity and fulfil customer agreements all year round, they require varieties that deliver consistent performance in terms of yield, quality, uniformity and shelf life. Chinese full-chain enterprise Shenzhen Maoxiong Industrial Co Ltd has found the perfect solution in Rijk Zwaan’s oxheart cabbage variety, Teama 30-630.

As consumer trends shift towards healthier, convenient and high-quality lifestyle nutrition, premium snack vegetables are becoming increasingly popular among consumers in Korea. Rijk Zwaan is working with Nongsan Trading to build Sweet Palermo’s brand image and market presence there.

From Western Australia to China, Kelvin RZ is helping celery growers maintain reliable production under challenging conditions. Besides supporting consistent product quality, marketable yields and efficient packing and transport, the dependability of this variety results in less waste and a more secure supply for customers, improving short and long-term continuity across the value chain.

As pressure from currant-lettuce aphid continues to grow and crop protection options become more limited, sustainable solutions are more important than ever. Nasonovia Defense™ supports growers with high resistance against Nasonovia ribisnigri Nr:0,1 and forms an important building block for future-proof lettuce production.

Demand for watermelons is growing steadily, partly thanks to hot summers. The yellow varieties from Rijk Zwaan’s seedless Tropical® range help growers to capitalise on this growth and set themselves apart with an eye-catching product. And according to Vincent van Wolferen, Crop Co-ordinator for Melon & Watermelon, this is easier than they might expect.

Thanks to hot summers, demand for watermelons is growing steadily. With the yellow varieties from Rijk Zwaan’s seedless Tropical® range, retailers can add a surprising twist to this category and drive further growth. “Consumers are enthusiastic about our yellow watermelon,” notes Marketing Specialist Heleen van Rijn-Wassenaar.

Over two weeks, Rijk Zwaan’s CED La Palma demonstration centre in Cartagena (Spain) welcomed nearly 300 professionals from across the value chain to discover the latest melon and watermelon solutions and explore new opportunities to drive category growth.