19 Sep 2022

Asia Fruit Logistica is all about Colourful Life for Rijk Zwaan

After a three-year wait, Rijk Zwaan is excited to finally be participating in Asia Fruit Logistica again in Bangkok from 2-4 November 2022. At its stand (F-17), the vegetable breeding company will be presenting a palette of bright, healthy and inspiring fruits and vegetables that contribute to a ‘Colourful Life’. Just before the trade fair, Rijk Zwaan is organising its own unique Melon Event which will zoom in on the relevant trends affecting this important category in Asia.

Everyone craves colour in their life. That is why Rijk Zwaan is showcasing colourful fresh fruits and vegetables that capture people’s attention and draw consumers to the shelves. These innovative products can help retailers add more colour to the fresh produce category in Asia.

Colourful products

Rijk Zwaan’s highlights at Asia Fruit Logistica will include the yellow-flesh watermelon Tropical Sunshine, the debut of the orange-flesh Quincy melon variety Fujisawa RZ, the pink tomato Kawaguchi RZ, the four colours of Sweet Palermo® peppers, the colourful snack vegetable range SN!BS, the company’s range of Salanova® lettuces, and many, many more. Each of these innovations can contribute to successful category growth for retailers, traders and other partners in Asia. Rijk Zwaan’s ambition of achieving success together is underlined by its motto: ‘Sharing a healthy future’.

Tech & Innovation seminar

The company’s focus on innovation will be further illustrated during the Tech & Innovation seminar, which Rijk Zwaan will be co-presenting in partnership with Signify and Priva. This informative presentation is being held as part of the Asia Business Forum on Wednesday 2 November (13.00-13.45 hrs). Rijk Zwaan will illustrate how the transition to new growing techniques and other innovations in Asia can bring varietal innovation, higher product quality standards and products grown closer to home.

Rijk Zwaan Melon Event

Just before the trade fair, Rijk Zwaan is organising its own unique Melon Event on 1 November. Partners from throughout the fresh supply chain can visit the Wasana Melon Farm, followed by a seminar in which various experts will share their insights into relevant production, sales and marketing trends for this important category in Asia. Rijk Zwaan will also be presenting its broad range of melon and watermelon varieties, including those that have been specifically developed for the Asian market.

The Rijk Zwaan teams hopes to see you in Bangkok!