Global Tomato Congress 2021

16 March 2021 Online

This year’s Global Tomato Congress will take place on the 16th of March, and for the first time ever, it will be an online edition. The Global Tomato Congress is the leading event for the fresh tomato business. As a proud sponsor of this event, Rijk Zwaan would like to participate by informing you about our latest developments and innovations in the tomato category, such as eye-tracking and market trends for both consumers and retail in Germany.

What can you expect from us?

During this Global Tomato Congress:

Annette Meeder and Jörg Werner will inform you about understanding consumer shopping behaviour and its path to purchase. In our Retail Center in Berlin, we continuously conduct research to better understand consumer attitudes and motives for its behaviour by using innovative tools. Watch this video
Jan Doldersum and Jörg Werner will present you the current retail market trends in Germany as a result of the corona pandemic. How is the German market responding to this? Watch the video