Join Rijk Zwaan in moving Freshly Forward
Fresh solutions hold the key to meeting the fresh demands of today. Whether new or improved resilience, a longer shelf life or more r#liable yields are what you need to help you through these challenging times, one thing is for sure – Rijk Zwaan has got your back!
Driven by inspired innovation, we continue to develop and grow based on fast, fresh and flavoursome new products, helping to build a better future with a dependable supply of healthy and high-quality fruits and vegetables. That’s why we are moving Freshly Forward both with and for partners in the entire fresh value chain. We’d be delighted if you would join us in moving Freshly Forward!
#FreshlyForward
“Rugose Defense improves the reliability of our turnover”
It was the solution that tomato growers all over the world had been hoping for: the introduction of tomato varieties with high resistance (HR) against the Tomato Brown Rugose Fruit Virus (ToBRFV). This is one way in which Rijk Zwaan is contributing to the ‘fresh foundation’ for companies such as Noordhuys Tomatoes in the Netherlands.
Snack pepper Tatayoyo nominated for the FLIA 2023
Rijk Zwaan is very honoured to announce that pepper product brand Tatayoyo has been nominated for the Fruit Logistica Innovation Award 2023. Heleen van Rijn-Wassenaar, Specialist Marketing Pepper of the vegetable breeding company, comments: “For us, this nomination crowns ten years of research and breeding work. With its unique taste, this ready-to-eat snack pepper is one way in which we hope to help our chain partners to move ‘freshly forward’, in line with our theme for Fruit Logistica this year.
"The Alzamora pepper is a perfect fit with our market."
Less heating, more screening – that’s how pepper growers are responding to the high energy prices. Even in a less active greenhouse climate, the new red blocky pepper Alzamora RZ achieves excellent production levels of outstanding fruits.
‘Tatayoyo delivers an evolution to the pepper category’
A tropical adventure bursting with flavour – that’s what the pepper brand Tatayoyo is all about. Rijk Zwaan is very proud that this unique snack pepper has been nominated for the Fruit Logistica Innovation Award 2023. We asked our retail partner and colleagues: What makes Tatayoyo so unique? And how is this snack pepper moving businesses ‘freshly forward’?
‘Beef tomato Tafury can boost the entire segment’
“Tafury RZ enables us to offer our customers a tasty and visually appealing beef tomato as a way of stimulating the market for medium-sized and large tomatoes,” says Christopher Juranek from REWE Germany.
Love my Salad inspires consumers with ideas for healthy cooking on a budget
In times of high inflation, how can you keep meals healthy yet affordable? The answer: by using lots of vegetables! The budget cooking campaign from Rijk Zwaan’s consumer platform Love my Salad is inspiring influencers and also consumers with tasty recipes in which affordable vegetables form the ‘fresh foundation’.
‘Thanks to the new resistant melon varieties, clients can count on quality fruits’
Resistances to diseases such as leaf minor and brown spots help melon growers move forward. “Thanks to Rijk Zwaan’s new resistant varieties, we can guarantee clients cleaner fruits, using less chemicals. Our European chain partners can also count on quality fruits with a long shelf life,” says Richard August Muller of the Brazilian company Agrícola Famosa.
Spanish alternative for tasty mini tomato on the vine in wintertime
The production of greenhouse vegetables in Northern Europe drops sharply in the winter, especially in view of today’s high energy prices. Rijk Zwaan actively helps chain partners to think about alternatives. “Together, we are working to find new solutions for supply problems in the marketplace,” says Juan José López, Managing Director of the Spanish producer Cualin Quality.
Whitepaper provides insight into changes in vegetable buying behaviour
Due to the high inflation, some consumers are buying different types of vegetables. “In order to save money, those customers strongly buy discount products and fewer premium goods,” states Jan Willutzki from EDEKA Group, Germany’s largest supermarket corporation. To gain a better understanding of the changes in vegetable buying behaviour, Rijk Zwaan conducted research among consumers in Germany, the UK and Spain. The findings are analysed in a whitepaper which the vegetable breeding company will be sharing with value chain partners at its Retail Center in Berlin during Fruit Logistica.
Freshly Forward
Whether new or improved resilience, longer shelf life or reliable yields are what you need to help you through these challenging times, one thing is for sure – Rijk Zwaan has got your back! Driven by inspired innovation, we continue to develop and grow based on fast, fresh and flavoursome new products, helping to build a better future with a dependable supply of healthy and high-quality fruits and vegetables.
