Supporting growers with smart solutions

Invest in ease, harvest progress

Growers around the world increasingly face shortages in skilled labour due to urbanisation, demographic shifts and competition from other sectors. At Rijk Zwaan, we believe innovation should support people first, helping growers work efficiently, confidently and sustainably. That’s why we developed the Labour Smart label. Under this label, we offer vegetable traits that improve efficiency in sowing, growing, managing, harvesting and processing. These innovations reduce the pressure on labour without compromising on quality. They give growers greater control over their workflow, promote a healthy working environment and reflect our commitment to collaborative progress in the fresh‑produce chain.

Less effort, more focus

The Labour Smart label highlights varieties and seeds specifically designed to reduce or ease labour requirements. Our goal is clear: helping growers overcome labour challenges while maintaining high‑quality, reliable production. Through continuous innovation and close collaboration with growers, we create solutions that free up time for what truly matters: growing confidently in a future‑proof vegetable market.