Naturally Sweet Green Beans
Greentense™ has been setting the benchmark for Helda beans for over a decade. This proven concept continues to deliver added value across the entire chain — from grower to consumer. With its intense dark-green colour, naturally sweet flavour and strong performance, Greentense™ stands out where it matters: on the shelf, in the kitchen, and in the field.
Discover the benefits of Greentense™
Natural sweetness
Greentense offers natural sweetness with a fresh, juicy bite - proven by consumers to outperform standard beans.
Intense colour
Greentense™ stands out with its intense dark-green colour, creating strong shelf impact and clear differentiation.
Better shelf life
Greentense™ maintains freshness longer, helping reduce waste and improve shelf appeal.
A distinctive concept
Greentense™ is an eye-catching dark-green Helda bean with a unique combination of visual appeal, flavour and ease of use. Its high chlorophyll content gives the beans their characteristic deep-green colour, making them instantly recognisable in fresh produce displays. Combined with a naturally sweet taste and a fresh, juicy bite, Greentense™ offers a product experience that consumers consistently prefer.
Naturally nutritious
Greentense™ combines great taste with strong nutritional value. Biochemical research has shown that Greentense™ contains higher levels of provitamin A carotenoids and vitamin K compared to standard pole slicing beans. This reinforces its position as a healthy and attractive ingredient for modern consumers.
Versatile and convenient
Greentense™ fits seamlessly into multiple usage moments and product formats.
Suitable for fresh, unprocessed sales
Ideal for fresh-cut applications and vegetable mixes
Naturally stringless – only top and tail preparation required
Retains its firmness after cooking, ensuring a fresh and juicy bite
This combination of versatility and convenience makes Greentense™ attractive for both consumers and processors.
Reliable performance across the chain
Greentense™ offers clear benefits for every step in the value chain.
For growers
High productivity with a strong percentage of marketable yield
Suitable for year-round production across diverse climates
Intermediate resistance to BCMV
For convenience and processing
Stringless and easy to process
Excellent visual impact in fresh-cut mixes
Naturally sweet flavour with a consistent bite
For retailers
Distinctive dark-green colour that attracts attention on shelf
Reliable quality supported by a good shelf life
Strong consumer appreciation
Proven consumer preference
Consumer research confirms a clear preference for Greentense™.
Its naturally sweeter flavour, combined with a fresh texture and convenient preparation, makes it a popular choice. The intense green colour also reinforces the perception of quality and nutritional value.
Supporting your success
At Rijk Zwaan, we support our partners in successfully positioning and activating Greentense™ in the market. We provide:
Consumer and market insights
Biochemical data to support your story
Inspiration for campaigns and in-store communication
Together, we turn a strong product into a compelling concept that drives value throughout the chain.