Knox™ keeps Crunchy Caesar Salads extra fresh

Worldwide growth

Although there are some clear differences per country, the foodservice market is growing worldwide according to Rabobank’s ‘Global Outlook - Foodservice 2019’ report. In the USA, for example, the concept of ‘casual dining’ – a cross between a restaurant and a fast-food chain – is becoming increasingly popular. Meanwhile there is a growing focus on ‘healthy’ and ‘fresh’ across the globe. Bauke van Lenteren, Manager Convenience at vegetable breeding company Rijk Zwaan, confirms this trend: “We’re seeing healthy food, fresh ingredients and minimal waste becoming ever-more important in the out-of-home market.” Although there are some clear differences per country, the foodservice market is growing worldwide according to Rabobank’s ‘Global Outlook - Foodservice 2019’ report. In the USA, for example, the concept of ‘casual dining’ – a cross between a restaurant and a fast-food chain – is becoming increasingly popular. Meanwhile there is a growing focus on ‘healthy’ and ‘fresh’ across the globe. Bauke van Lenteren, Manager Convenience at vegetable breeding company Rijk Zwaan, confirms this trend: “We’re seeing healthy food, fresh ingredients and minimal waste becoming ever-more important in the out-of-home market.” 

Less waste

Salads are a good fit with that trend and they are increasingly taking centre stage, whether on people’s plates or ‘on the go’. But how can an out-of-home chain ensure its Crunchy Caesar Salads stay fresh and appealing? Rijk Zwaan, the market leader in lettuce, has the answer to that question in the shape of its award-winning innovation, Knox™. Van Lenteren: “Knox™ is a natural trait that delays pinking in lettuce, which extends the shelf life by at least two days and reduces waste. It was launched in 2015 and we now offer a complete range of Knox™ lettuce varieties enabling year-round production. The range includes iceberg and cos, which are both widely used lettuce types in the out-of-home market. We have a suitable variety for every application.”