Working together in today’s dynamic market
Rijk Zwaan is committed to supporting growers and partners in their efforts to produce, distribute and/or process fruit and vegetables. Based on the very latest market insights, we aim to help the vegetable food chain to adapt to the ‘new economy’ by providing customised, relevant and applicable advise and solutions. Our teams are doing their utmost to keep the day-to-day activities running smoothly and stay connected with our business partners.
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22 July - German campaign for aubergines responds to home cooking trend
A German promotional campaign for aubergines was launched on social media channels including Facebook, Instagram and Pinterest on 14 July 2020. Love My Salad and Rijk Zwaan Welver are working in close collaboration with food bloggers to inspire and educate more consumers about the versatility of this vegetable sort.
10 July - Rijk Zwaan’s global melon & watermelon event
Melon growers, dealers, processing companies and retailers from all over the world are showing an interest in innovations such as the yellow watermelon called Tropical Sunshine and the useful ‘ready to eat’ harvesting indicator. Although the coronavirus crisis has substantially disrupted the market in recent months, the chain is still optimistic about the future.
3 July - Deep red plum tomato finds favour with home cooks
The coronavirus crisis has stimulated new consumer trends in the fresh fruit and vegetable category. Over recent months, for example, European retailers have seen a surge in demand for plum tomatoes as ingredients for home-made soups and sauces. A similar trend is apparent in fresh meal kits, which often include this tomato type.
18 June - Melon Gladial Famosa is the result of a fruitful collaborative partnership
The melon ‘Gladial Famosa’ combines the best of both Rijk Zwaan and Agrícola Famosa. Thanks to the new Gladial Famosa brand, the Brazilian melon production company can guarantee its customers a year-round supply of high-quality melons.
16 June - Vegetable growers looking to accelerate switch to mechanical harvesting due to coronavirus crisis
Due to the coronavirus crisis, vegetable growers and processing companies in countries such as the UK, Spain, Italy and Germany are looking to accelerate their transition to mechanical harvesting. Although the biggest focus is on leafy vegetables, growers of other crops are also interested in increasing the level of automation, according to interviews conducted among European chain partners.
9 June – Marco van Leeuwen reflects on the impact and opportunities of COVID-19
The COVID-19 pandemic has significantly affected global food production. Even though farming and seed sector activities have been broadly exempted from restrictive measures, it is difficult to anticipate what the medium- and long-term impact will be. Seed is a foundational contributor in ensuring food security. Marco van Leeuwen (Board of Directors) reflects on the impact and opportunities of COVID-19 during the annual congress of the International Seed Federation (ISF).
22 May - Help our partners in the vegetable chain
Our teams are doing their utmost to keep the day-to-day activities running smoothly and stay connected with growers and many other business partners. We are embracing every opportunity to continue our support through effective online communication, but we’re staying connected in a one-to-one manner offline as well.
30 April - Virtual crop advice for growers and business partners
The coronavirus outbreak calls for a different approach to communication. But one thing is clear: it doesn’t stop us from providing growers and business partners with the best technical crop advice to support their businesses.
23 April 2020 - Interview Andrea Launeck
"We’re working as hard as always to do our bit to support our growers and others in the fresh produce chain", says Andrea Launeck, Director of Rijk Zwaan Italy. In this interview he reflects on the coronavirus situation and the supply of seeds in Italy.
The spread of coronavirus affects us all. Growers, distributors, supermarkets and many others in the food chain are working hard to guarantee there is enough food available. They are all an essential link in the food supply chain every day. That's why over 3,300 employees worldwide are doing their utmost to ensure a continued supply of seeds.
19 March 2020 - Message Board of Directors
Vegetable seeds are at the very start of the food chain. Without vegetables seeds, growers cannot produce vegetables for people to eat.
Read the message of our Board of Directors.