The story of Frank
“The new generation of lettuce varieties with KnoxTM enables us to satisfy our customers”
For Australia-based Tripod Farmers Group, selecting the right varieties is an essential part of their business. According to Managing Director Frank Ruffo, KnoxTM improves the product quality and meets customers’ quality expectations. That is of great importance for Australia’s leading salad production company, which supplies its fresh produce to supermarkets and wholesalers nationwide, 365 days a year.
Guaranteed freshness
Tripod Farmers Group started as a small family-run business in 1989, with six hectares in Bacchus Marsh. The third-generation farmers have since expanded the company to over 1350 hectares spread across Victoria. Tripod Farmers supplies a complete range of specialty fresh salad leaf products to supermarkets across Australia as well as to export customers and domestic wholesale markets. Tripod Farmers produces, washes and packs lettuce leaves, either in bulk or in punnets or pillow bags under its own brands, such as Leafy Patch and Cos It’s Yummy. Freshness is guaranteed – the products are harvested, packed and distributed to stores within a timely manner to guarantee freshness The company takes the topic of quality extremely seriously, as underlined by the array of certificates attesting to the quality of its products and procedures.
New generation of lettuce varieties
That’s why the relationship with Rijk Zwaan is so important, explains Frank Ruffo: “We continually strive to offer high-quality fresh salad leaf products for our customers, which wouldn’t be possible without our partnership with Rijk Zwaan.” He is particularly positive about Knox, saying: “We are excited about the lettuce varieties being developed with Knox. Good variety selection is an essential part of our business. The quality expectations of our customers increase daily. Knox enables us to satisfy those needs. This new generation of lettuce varieties is improving the product quality and enhancing the consumer experience of our products. That helps us to remain sustainable in the marketplace.”