On 14 and 15 October 2026, Rijk Zwaan hosted the first European Salad Summit. This international event brought together open-field lettuce producers and a diverse group of experts, to discuss challenges and opportunities. The summit inspired the participants to share knowledge and work together to secure a strong lettuce value chain.

In Europe, organic melons and watermelons are a niche market with plenty of potential. Rijk Zwaan offers organic growers robust, disease-resistant varieties across all segments. A new leaflet provides a complete overview of the company’s high-quality organic and non-chemically treated seeds. Crop Co-ordinator Bernardo Cuenca Bono highlights some of his favourites.

MyCubies: collaboration creates a consumer favourite in less than a decade.

How do you bring true innovation to a mature lettuce category? Crunshella® is doing exactly that. Combining a naturally sweet taste, exceptional crunch and versatile spoon-shaped leaves, this unique mini lettuce is creating new opportunities for growers, retailers and foodservice professionals across Europe. Visit Rijk Zwaan at Fruit Attraction (Hall 9, Stand D23) and discover how Crunshella is bringing new energy to the lettuce category.

The future looks bright for broccoli cultivation and marketing, according to Carl Scholten, Crop Co-ordinator at Rijk Zwaan. He talks about advances in machine harvesting, how Pb Defense relieves growers of their clubroot headaches, and the new shapes and colours enlivening people’s plates. “By embracing developments together, we can take innovations further,” he says.

From 6 to 8 October 2026, Rijk Zwaan will take part in the latest edition of Fruit Attraction, one of the leading international events for the fresh produce industry. Over the three days, we will welcome customers, partners and professionals from across the supply chain to Hall 9, Stand 9D23 at IFEMA Madrid.

Healthy roots are the foundation of a successful tomato crop. For many growers, using a rootstock has become standard practice to support plant vigour, crop resilience and stable production throughout the season.

Numerous different climate zones, seasonal temperature fluctuations and cold chain transport over very long distances – these are just some of the challenges faced by growers in a country as big as China. To maintain predictable supply capacity and fulfil customer agreements all year round, they require varieties that deliver consistent performance in terms of yield, quality, uniformity and shelf life. Chinese full-chain enterprise Shenzhen Maoxiong Industrial Co Ltd has found the perfect solution in Rijk Zwaan’s oxheart cabbage variety, Teama 30-630.

As consumer trends shift towards healthier, convenient and high-quality lifestyle nutrition, premium snack vegetables are becoming increasingly popular among consumers in Korea. Rijk Zwaan is working with Nongsan Trading to build Sweet Palermo’s brand image and market presence there.