Convenience and versatility
Consumers are leading ever-busier lifestyles. The traditional ‘three-meal-a-day’ model is being replaced by ‘grazing’ or multiple snack moments. Ready-to-eat convenience is gaining in popularity worldwide. The role of vegetables is changing. Vegetables now have to compete with a wide choice of convenient yet less-healthy snacks. Many consumers consider it important to eat a healthy and varied diet, but are not prepared to make a lot of effort. That is placing new demands on size, colour and ease of preparation.
We offer countless different convenience-related solutions which vary per crop. Tapping into the huge diversity that nature offers us, we regularly introduce new types and colours. For example, we have developed a blocky tomato which is particularly suitable for filling, and our cocktail cucumber is the ideal healthy snack. We are also capitalising on the ‘grow your own’ trend. Our ‘living lettuces’ enable consumers to pick their own fresh lettuce leaves.
Case study: ‘Successful introduction in the overfull tomato category’
Read more about our relevant concepts:
Innovative varieties which can help growers, processing companies and their customers to optimise profitability
A selection of snack vegetables varieties that are perfectly aligned with the wants and needs of today’s consumers
Fresh, easy-to-prepare lettuce with great tasting baby-sized leaves
Sweet Palermo® is sweeter than other peppers and is tremendously versatile
Cubelli tomatoes have an authentic appearance and nice size for many possibilities in the kitchen
Pink tomatoes with nice size and delicious taste