Boy with sweet palermo peppers

Learn more about Rijk Zwaan's consumer brand Sweet Palermo

Consumers are looking for a pepper that tastes great, is easy to prepare in lots of different ways and has a reliable and recognisable quality. At Rijk Zwaan we have developed Sweet Palermo®, our brand for pointed peppers that stand out thanks to more flavour, versatility and convenience.

Interested in more information about Sweet Palermo?

Rijk Zwaan Worldwide


With Sweet Palermo® we are responding to the increasing trend towards fruit and vegetables with a naturally sweet taste. The sweeter, richer flavour makes this pointed pepper ideal for many more occasions and uses than the regular pointed or blocky pepper, including as a healthy snack, and its soft skin and fewer seeds open up even more opportunities. This makes the Sweet Palermo a premium product that the market is ready for. 

Sweet Palermo Growers Group

The Sweet Palermo Growers Group is an exclusive network of growers all of whom are specially qualified to produce the Sweet Palermo. Each grower guarantees a consistent quality and availability of this tastiest pepper ever produced. As a member you have the exclusive right to grow Sweet Palermo peppers under the Sweet Palermo name. Sweet Palermo offers many marketing resources, including the website content and recipes as well as point-of-sale ideas and promotional materials for retail campaign, which are free to use within your own media. Take a look to the Sweet Palermo Growers Group list

Unique characteristics

Sweet Palermo is a sweet pointed pepper. It is easily recognisable thanks to the brand name and its striking, twisted appearance. The Sweet Palermo pepper sets itself apart thanks to:

  • A thin skin
  • Fewer seeds inside
  • Excellent shelf life
  • A rich, sweet flavour
  • Suitability for many different uses, both warm and cold

Our offer

With Sweet Palermo, quality and availability are guaranteed. To help you gain maximum benefit from this product, we provide various supporting services:

  • Collaboration within a Sweet Palermo Growers Group.
  • Promotional material and packaging concepts.
  • Consumer website providing inspiration and tips for how to use Sweet Palermo: www.sweetpalermo.com


Research showed that consumer preferences are different in countries and colour use has effect on the image and associations with consumers. Therefore, we designed packaging materials in multiple colours. 
For organically grown Sweet Palermo, special packaging is available. This packaging can be produced from organic materials as well, to highlight and position organic Sweet Palermo even stronger. 


Yellow Sweet Palermo® received the highest possible rating of three stars in the International Taste Institute’s Superior Taste Award 2020. We are proud to be able to add this award  to the ever-growing list:
2012: Best pepper in the Netherlands – a prize in Foodlog’s New Fresh category
2015: Product of the Year 2015 at the Fresh Market Fair in Poland
2018: FICA Summer Event The Netherlands; a recipe for red Sweet Palermo with chocolate
2020: Taste of the Year 2020 in Spain
2020: Superior Taste Award Brussels. Click here to read more

Surprisingly easy to prepare

The Sweet Palermo is aligned with the convenience trend. People nowadays are opting for quick meals during the week and ‘slow cooking’ at the weekend, so the Sweet Palermo is a handy ingredient in the kitchen seven days a week. It is quick and easy to prepare and use in cooking, and tasty as a standalone treat or snack too.

Colouring the year

Sweet Palermo is the best tasting Sweet Pointed pepper and your consumers love it. After the success of our first red variety Palermo RZ we added 3 interesting colours, yellow, orange and chocolate. All with an outstanding and unique taste. We are ready to add this experience to the shelf! Will you be our partner? Contact us.









Brochure Sweet Palermo

Read more about Sweet Palermo in our brochure