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Asia Fruit Logistica 2019

4 - 6 September 2019 Hong Kong

Rijk Zwaan is present at Asia Fruit Logistica. This will be the 13th year that Rijk Zwaan has exhibited at this important trade show, which is being held from 4-6 September in Hong Kong. Just like last year the company’s stand will display a broad choice of snack vegetables, including snack tomatoes, mini cucumbers, mini peppers and many other vegetables.

Responding to consumer trends

During the event, the vegetable breeding company is looking forward to meeting Asian chain partners to discuss ways of further developing the fresh produce category. The company shares findings from its taste testing and consumer research with growers, vegetable processors and retailers, and plays an active role in category management, positioning, promotion and packaging design.

Based on these taste testing and consumer research results, Rijk Zwaan introduces two new concepts as a response to global market and consumer trends. ‘Kicks’ is the name of Rijk Zwaan’s new snack brand – a total concept for the growing market for healthy snacks which the vegetable breeding company is launching at Asia Fruit Logistica. And Kicks is not the only innovation Rijk Zwaan will be presenting at the event; ‘Asian Jewels’ is a new range of tasty melons the company has specially selected for the Asian market.

Would you like to know more? Visit us in hall 5, stand T08.