During the Fruit Logistica Rijk Zwaan will be showing its range to the chain. Special attention goes to product line Sensational Flavours which will be officially presented to the international trade-fair public.

Sensational Flavours consists of varieties that distinguish themselves by giving a special taste experience. During the three days of the Fruit Logistica trade fair in Berlin, a top chef will be preparing exclusive finger food using these vegetables, so that visitors can experience for themselves why the varieties have earned a place in Sensational Flavours. Germany is the fourth country where Sensational Flavours will be launched officially, following successful introductions in the Netherlands, Spain and China. The higher segment of the market in particular is already showing a lot of interest worldwide in the products of Sensational Flavours.

Large number of novelties
Apart from the varieties from Sensational Flavours there is also special attention during the trade fair for various other varieties and concepts of Rijk Zwaan. The ever widening and deepening convenience range, for instance, is given its own space and a number of promising novelties for organic growing will be presented. There is also plenty of attention for the Caribbean melon concept and convenience lettuce Salanova®. Both chain concepts have a robust position in the market which is further developed with the introduction of new, improved varieties.

The right discussion partner
Just as in previous years at the Fruit Logistica, Rijk Zwaan will again be exchanging a lot of information with its chain partners. The international trade fair is the ideal opportunity for Rijk Zwaan to exchange ideas about the growing, processing and selling of vegetables on a worldwide scale. As well as the international chain team, a great number of Rijk Zwaan crop specialists will also be present so that visitors to the stand can always find the right discussion partner.

The Fruit Logistica runs from 3 – 5 February 2010 in the exhibition hall in Berlin, Germany. You will find Rijk Zwaan in Hall 1.2, Stand D11.