Today, vegetable breeding company Rijk Zwaan launched its totally renovated corporate website. At www.rijkzwaan.com you can now find even more information about the company, its activities and its products.

What is remarkable about the modern website is its ease of use. Visitors are able to quickly and easily gain access to a vast amount of information. Besides company information, the latest news about Rijk Zwaan and a complete overview of international demo events, the website contains, among other things, extensive information about all the crops in which the company is active.

The corporate website also plays an important role in directing visitors to the sales-orientated websites of the subsidiaries, where the emphasis is on local activities and variety-specific information for the relevant area. Later this year, these websites, too, will be renovated in the same way. With all its websites having the same look and structure, Rijk Zwaan will then have taken a new step in its communications and service-providing towards its customers and business relations.

With the growing need for information in the vegetable sector, the amount of information Rijk Zwaan opens up via its websites will only increase in the future. In order to keep pace with this, the websites will be making ever more use of multimedia ‘web 2.0’ applications.