Crunshella®: bringing new energy to the lettuce category
How do you bring true innovation to a mature lettuce category? Crunshella® is doing exactly that. Combining a naturally sweet taste, exceptional crunch and versatile spoon-shaped leaves, this unique mini lettuce is creating new opportunities for growers, retailers and foodservice professionals across Europe. Visit Rijk Zwaan at Fruit Attraction (Hall 9, Stand D23) and discover how Crunshella is bringing new energy to the lettuce category.
Growing better broccoli together
The future looks bright for broccoli cultivation and marketing, according to Carl Scholten, Crop Co-ordinator at Rijk Zwaan. He talks about advances in machine harvesting, how Pb Defense relieves growers of their clubroot headaches, and the new shapes and colours enlivening people’s plates. “By embracing developments together, we can take innovations further,” he says.
Rijk Zwaan to showcase innovative solutions at Fruit Attraction 2026
From 6 to 8 October 2026, Rijk Zwaan will take part in the latest edition of Fruit Attraction, one of the leading international events for the fresh produce industry. Over the three days, we will welcome customers, partners and professionals from across the supply chain to Hall 9, Stand 9D23 at IFEMA Madrid.
Building ToBRFV resilience from the roots up
Healthy roots are the foundation of a successful tomato crop. For many growers, using a rootstock has become standard practice to support plant vigour, crop resilience and stable production throughout the season.
Reliable crop performance supports success in China’s high-end channels
Numerous different climate zones, seasonal temperature fluctuations and cold chain transport over very long distances – these are just some of the challenges faced by growers in a country as big as China. To maintain predictable supply capacity and fulfil customer agreements all year round, they require varieties that deliver consistent performance in terms of yield, quality, uniformity and shelf life. Chinese full-chain enterprise Shenzhen Maoxiong Industrial Co Ltd has found the perfect solution in Rijk Zwaan’s oxheart cabbage variety, Teama 30-630.
Innovative Sweet Palermo partnership creates value in Korea
As consumer trends shift towards healthier, convenient and high-quality lifestyle nutrition, premium snack vegetables are becoming increasingly popular among consumers in Korea. Rijk Zwaan is working with Nongsan Trading to build Sweet Palermo’s brand image and market presence there.
Kelvin RZ performs through celery’s danger zone to ensure supply security
From Western Australia to China, Kelvin RZ is helping celery growers maintain reliable production under challenging conditions. Besides supporting consistent product quality, marketable yields and efficient packing and transport, the dependability of this variety results in less waste and a more secure supply for customers, improving short and long-term continuity across the value chain.
Nasonovia Defense™: High resistance as a building block for future-proof lettuce production
As pressure from currant-lettuce aphid continues to grow and crop protection options become more limited, sustainable solutions are more important than ever. Nasonovia Defense™ supports growers with high resistance against Nasonovia ribisnigri Nr:0,1 and forms an important building block for future-proof lettuce production.
Yellow watermelon: a distinctive force in a growing market
Demand for watermelons is growing steadily, partly thanks to hot summers. The yellow varieties from Rijk Zwaan’s seedless Tropical® range help growers to capitalise on this growth and set themselves apart with an eye-catching product. And according to Vincent van Wolferen, Crop Co-ordinator for Melon & Watermelon, this is easier than they might expect.