Our activities
Every day, millions of people eat fruit and vegetables grown from our seeds. This responsibility inspires us to constantly think ahead.
Together with our partners, we contribute to a sustainable world food supply by laying the foundation for healthy and appealing fruits and vegetables. We combine the rich genetic diversity that nature has to offer with craftsmanship and state-of-the-art technology.
Envisioning the future
Breeding a new variety takes between 6 and 16 years of research and development work, which is why we constantly think ahead. For example, we conduct market research and discuss industry developments, consumer trends and demographic shifts with growers and chain partners. These insights are incorporated into our breeding programmes to offer customers around the world the most innovative seeds and services, tailored to consumer preferences.High quality seeds
All characteristics of fruit and vegetables are packed in a tiny seed: seed quality, yield, resistances, fruit quality, improved shelf life, colour and taste. Grown and harvested by growers, processed, packed and brought to consumers by retailers and food service companies.
R&D power
The new technologies used in the development, production and sale of seeds are revolutionary. Through the use of various technologies, such as AI, Robotics and Machine Vision, we contribute to innovative solutions in our business processes. This way, we are able to make fresh and healthy vegetables available to our consumers worldwide in sustainable ways.
Rijk Zwaan Learning
Rijk Zwaan Learning is a platform for professionals to improve their knowledge with the expertise of Rijk Zwaan's specialists and partners. Grow your horticultural knowledge!
Fruit and vegetable inspiration
'Love My Salad' is our global platform devoted to sharing knowledge and inspiration about vegetables. We bring people together to meet and share ideas within the world of vegetables. Our ambition? Increase consumption of vegetables and salads. Do you share our ambition or are you interested to get involved? Don't hesitate and get in touch with us.